AMERICAN MEN HAVE TAKEN A PAGE FROM THE WOMEN'S SALON PLAYBOOK: THEY'RE GIVING MORE ATTENTION TO THEIR GROOMING AND THEY WANT SERVICES THAT GO BEYOND THEIR FATHERS' QUICK TRIPS TO THE BARBERSHOP. "THERE HAS BEEN A PIVOTAL SHIFT IN MALE PAMPERING CULTURE DURING THE LAST DECADE," ACCORDING TO AN INDUSTRY PUBLICATION. AS A RESULT, "MEN'S SALON/BARBER SERVICES AND PRODUCT SALES SHOWED NEARLY TWICE THE GROWTH OF UNISEX SALONS" IN RECENT YEARS.
IT’S A DUDE’S WORLD
Men’s Hair House has responded to this demand by designing salons with definite dude appeal. And as our distinctive brand enters new and receptive markets, Men’s Hair House franchises will stand out from other men’s salons in these ways:
• More luxurious than the economy salons but more affordable than the upscale salons.
• Sophisticated male décor—no antlers or race cars!
• A simple menu of services, with many features offered in our basic package.
• Private stations instead of the open floorplan of most salons.
• A consistent, personal experience for our customers.
• Great hang-out factor, with TVs everywhere so customers never miss their games.
• Designed by men for men—because we know what we want!